23 Mei 2011

Will Sweeney's Recap / Zapata

Das Pop: The Game from Big Active on Vimeo.

Will Sweeney has a designed and directed a video for Belgian band Das Pop. For the promo, Will was given free reign to to create the organic / mechanic universe in which lead single The Game comes to life.
As Will explains, ‘When I was asked by the fine gentlemen of Das Pop to create a video for their new motorik pop single The Game, the first image that sprang to mind was ‘motorbikes!’, followed by post ‘apocalyptic warrior punks’. Theses are subjects close to my heart, and I wanted to do my best to create a mini movie for the mind’s eye.’

Will Sweeney The Parachute Ending from Big Active on Vimeo.

The second is Will Sweeney and Steve Scott’s promo for Birdy Nam Nam’s “The Parachute Ending” has made the final selection for the Guggenheim Museum’s, YouTube Play biennial of creative video. The inaugural event showcases the most innovative online video from around the world and the judges including Stefan Sagmeister, Darren Aronofsky, Takeshi Murakami and Laurie Anderson had their work cut out going through the 23,300 submissions to produce a final selection of just 20.

His works really inspired me, since when I'm working for Zapata:
Deetoh For 'Zapata' Hoodies Series

Deetoh For 'Zapata' Printed Series

Complete images at Zapata's Facebook Page

Hard to find this man, even on his twitter @willsweeney619
Thanks Mr. Sweeney!

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